As the first start of IRRESISTOR launch, the main theme of the SS15 collection is “100 Ideas that Changed Fashion” as keywords.
In that spirit, we will try to explore the development process of fashion and to start an exciting journey in the future with the motto of realizing creative and innovative design that matches with it.
On top of that, POP STAR ; one of the most influential keywords in modern fashion, ZIPPER was invented by the Swedish American Gideon Sundback in 1913, BIKINI ; a more feminine expression of women with a popular element , COUTURE ; a stage creates and destroys the trends in the fashion world and at the same time the ultimate zeitgeist, expression, and work is alive. The function and usability of the textile are the most important innovations in the 20th century through NYLON, and based on electronic dance music, club culture and RAVE fashion is generated.
Using these core keywords and items that have made a great innovation or turning point in human fashion, we want to reinterpret them with the unique sentiment [KraftNuWerk] and implement an engine that can lead the fashion.