IR + RESISTOR
the summation of all IRRESISTIBLE CREATION
IRRESISTOR is the combined word of prefix ‘IR’ and ‘RESIST’, which means the summation of all IRRESISTIBLE CREATION. Under the concept of ‘Blended Soul,’ we reinterpret the Phenomena and create the fresh and novel works and that is the philosophy of IRRESISTOR.
SPACE TO ROMANTIC FUTURE – LOVE NATURE AND SPACE
KRAFTWERK FOR NU THANG WITH ATTITUDE
We name our collection ‘KRAFTNUWERK’, which means Kraftwerk for Nu Thang. So, we are standing on an edge of life with a full range of vibrant ideas and actions. Thus, we enjoy generating and creating the coolest werks in the universe. We are a guide to how to live more intelligently in a fast-changing world. A home for the insatiably curious.
4IR – FOURTH INDUSTRIAL REVOLUTION
The Fourth Industrial Revolution is marked by emerging technology breakthroughs in a number of fields, including robotics, artificial intelligence, nanotechnology, biotechnology, The Internet of Things, 3D printing and autonomous vehicles. So, the core of 4IR is the convergence. Our “Space Age” Project is to develop a smart eyewear as the wearable devices which brings 4IR era in eyewear now. We aim to provide expert analysis and features about 4IR shaping the world, and the new insights challenging what we think we know about ourselves.
STYLE + CUTTING EDGE = NU KNOWLEDGE OF STYLE
IRRESISTOR’s design identity is to suggest the ‘Style Agenda’ throughout the fashion, art, culture and lifestyle. Especially, we plan and produce the well balanced style with harmony between Nature and Science of beauty
realizes the brand idea that links the present to the future getting closer to our life. Every article you wear should help you see and love the world around you as in all its amazing, stunning, perception-changing complexity and beauty. And we want to show you the life beyond your own, and worlds beyond your experience, and space.