LYF MAGAZINE 2015 - IRRESISTOR

2015-12-17by IRRESISTOR0

IRRESISTOR was launched at Silmo 2014 and is based in Seoul, Korea.
The name is the combined word of the prefix ‘IR’ and ‘RESIST’, which means IRRESISTIBLE CREATION. It is an innovative leading brand, which realizes the futuristic green technology that breaks the conventional ideas and forms of eyewear.
We hope to show the real physical creation with practical and attractive design not by massive and inflated PR/marketing, but by performing convergence in every branch of human endeavor.
Inspirations: IRRESISTOR breaks away from the common ideas.
With the various genres such as fashion, music, and entertainment we designed this brand and created the collection. Korean traditional sundial, pop stars that are global icons, beautiful LED lights, big city’s club cultures, and 70’s trend, low-key luxury are all the elements that inspired us.

Basically, IRRESISTOR’s most important theme is Futuristic Modernism in the sense of silhouette and pattern.
We have planned and produced the SPACE AGE as wearable devices which are coming close to being a part of our life.
Under the concept of Blended Soul, we reinterpret the past creative products, historical achievements and the inherent properties, which leads to the creation of novel design.
Opening the 2016 S/S collection as the sophomore collection, we’re going to show more specific shapes and components of IRRESISTOR to forward the futuristic metaphor.
So, each silhouette of this new collection was named from the keywords around the coming technological trends and sentiments we envisage for the future, such as Stardust, Astro Girl, Drone, Lambda, Eco, Solar, Morae, etc.
The iconic model in the coming season, Stardust, has the brand new futuristic polygonal silhouette feature with the combination of multi dot patterned temples that looks drastically minimal and avant-garde.
As in Stardust, in all the new models, we concentrated on the futuristic minimalism in style based on our DNA.
So, we implemented neat and a very apparent eye-catching contour in the distance with the combination of multi layered color mirror tint lenses in order to express a rather romantic emotion of the future instead of a gloomy and uneasy one.


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